| Beauty
✨ Let’s get into it ✨
💡 TLDR
The girls that get it, get it: Oral care just got a chic upgrade. Selahatin x Rick Owens isn’t just toothpaste and mouthwash—it’s a mood, a statement, and a way to turn your morning routine into a moo…
The girls that get it, get it: Oral care just got a chic upgrade. Selahatin x Rick Owens isn’t just toothpaste and mouthwash—it’s a mood, a statement, and a way to turn your morning routine into a mood board. This collab takes the mundane act of brushing teeth and turns it into a sensory experience, like someone poured a cocktail into your mouth. The scent? Think sharp verbena, Madagascar vanilla, and a hint of black pepper. It’s not your average mint; it’s a fragrance that smells like a mood board for a minimalist art gallery.
The brand’s founder, Kristoffer Vural, built Selahatin on the idea that essentials should be made special. And honestly, once you start using these products, going back to basic mint feels… basic. The toothpaste is a flavor bomb—dark citrus, rosemary, and a metallic afterglow that’s somehow both edgy and soothing. The mouthwash? A citrusy verbena and bergamot mix, grounded by pine and juniper. It’s like your mouth is getting a spa day, and you’re the one who paid for it.
Editors tried it and had mixed reactions. Kyle Munzenrieder called it “a slightly subversive mix of design, health, luxury, and sex”—basically, the ultimate flex for someone who wants their breath to smell like a perfume ad. Carolyn Twersky Winkler admitted it took her a few uses to get used to the flavor, but the packaging alone made her want to keep it around for dates. Maxine Wally, who’s never really cared about dental visits, now looks forward to her routine because it feels like a ritual. And Che Baez? She’s all in, calling it “mint with manners” and refusing to go back to the basics.
Key points: 1. These products are less about cleaning and more about creating a vibe—think fragrance meets oral care. 2. The scent is complex, almost like a perfume, which is a bold move for a toothpaste. 3. It’s a win for people who want their routines to feel intentional, even if it means splurging on a $50 travel set.
💫 Drop your thoughts below—let’s talk about mint, mood boards, and why your mouth deserves a little luxury.
So, are you ready to upgrade your oral care routine or stick to the basics? Drop your thoughts below—let’s talk about mint, mood boards, and why your mouth deserves a little luxury.
❓ People Also Ask
Is Rick Owens’ toothpaste effective?
The toothpaste has a strong scent and gritty texture, but it cleans well. Users report fresh breath and mild sensitivity. It’s not for those who prefer gentle formulas.
What’s special about Selahatin’s mouthwash?
Selahatin’s mouthwash has a unique, intense mint flavor. It’s marketed as a bold, unconventional product. Some find it refreshing, others find it overpowering.
💬 What do you think? Let us know in the comments! 👇