Soho House Throwdown: Women-Owned Brands & Martinis, Oh My
Soho House Throwdown Women-Owned Brands Martinis Oh My

| Beauty

✨ Let’s get into it ✨

💡 TLDR

Living for this energy rn— when NYLON Membership teamed up with Made By All and Soho House to throw a glittery, glassy, so good night for women-owned brands. Picture this: you’re sipping Avaline (orga…

Living for this energy rn— when NYLON Membership teamed up with Made By All and Soho House to throw a glittery, glassy, so good night for women-owned brands. Picture this: you’re sipping Avaline (organic wine founded by Cameron Diaz and Katherine Power, yes please) in Soho House’s Vinyl Room, then getting whisked into a Beauty Bar where every product is a vibe, every tagline a mantra. Dianna Cohen’s “Take Your Time” is now my iPhone wallpaper, and I’m not even sorry.

The night was a mix of glam, gab, and girlboss energy. DJ duo FiveEleven dropped a set that felt like a TikTok trend—Madonna, Normani, and all the bops you’d hear at a brunch with your squad. Then came the panel: Jordan Harper, Bruna Petrillo, Leanne Perice, and Ava Dash, who spilled tea on 2026’s beauty biz. Perice, founder of Made By All, dropped a hot take: “Consistency is what it takes if you really want it.” Translation: if you’re crushing on brand deals, post daily, or you’re gonna be so last season.

The real MVPs? The brands. YSE Beauty, Barefaced, Crown Affair—name-dropping here is a thing. Each NYLON Membership Beauty Bag is basically a 10-step skincare routine with a side of confidence. And let’s not forget the dinner: extra dirty martinis, sliders, and chocolate brownies that made me question my life choices. It’s International Women’s Day, and we’re here to sip, schmooze, and support the queens.

Key points: 1) Build your brand with consistency, not chaos. 2) Support women-owned brands—your skin (and wallet) will thank you. 3) Networking is so much better with a martini in hand.

💫 Drop it below—let’s get this convo started.

So, what’s your go-to brand from the list? Drop it below—let’s get this convo started.

❓ People Also Ask

What is the NYLON Membership?

NYLON Membership is a curated experience offering access to Soho House’s amenities, events, and networking opportunities, blending beauty and business in a stylish New York setting.

How much does NYLON Membership cost?

NYLON Membership pricing varies by tier, with annual fees starting at $1,500, offering different levels of access and benefits at Soho House.


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