Taylor Swift Just Went Full Brunette (And It’s So 90s)
Taylor Swift Just Went Full Brunette And Its So 90s

| Pop Culture

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💡 TLDR

So apparently, Taylor Swift just went full brunette (and it’s so 90s). For her latest music video, “Opalite,” she’s trading her usual blonde for a chocolate-brown bob that screams Napoleon Dynamite me…

So apparently, Taylor Swift just went full brunette (and it’s so 90s). For her latest music video, “Opalite,” she’s trading her usual blonde for a chocolate-brown bob that screams Napoleon Dynamite meets The Babysitter’s Club. Yes, we’re back in 1991, where pizza slices were giant, boy bands were everything, and Taylor was channeling her inner lonely teen. The video is a nostalgia bomb—think retro mall vibes, butterfly clips, and a cast that includes Domhnall Gleason and surprise cameos from Paul Mescal and Jodie Turner-Smith. Swift’s hair is a key player here: mid-length, softly waved, and oozing 90s authenticity. She’s rocking butterfly clips, half-up styles, pigtail braids, and even a claw clip for mall days. It’s like she’s living in a time machine, and we’re all just very happy to ride along.

The whole vibe is a love letter to the ‘90s, with Swift playing a lonely woman who finds joy when she meets Gleason’s character. Her hair and makeup details are so on-point—they’re not just pretty, they’re storytelling. The brown wig feels like a character in itself, making you question if this is really Taylor or a twin sister who got lost in time. The video’s aesthetic is so spot-on, I’m already planning a retro Pizza Hut visit (yes, that kind of Pizza Hut). It’s available on Spotify and Apple Music now, but YouTube gets it in a few days.

Here’s the thing: Taylor’s never actually dyed her hair this dark, but her videos always lean into brunette for a reason. It’s like she’s flexing her versatility—blonde for the pop star, brunette for the ‘90s rebel. The color brings out a different side of her, and we’re here for it. Whether it’s the nostalgia, the hair hacks, or just the whole vibe, this video is a win.

So, would you watch the video? Or which 90s hair style would you try? Drop your take below!

❓ People Also Ask

What color hair does Taylor Swift have in the “Opalite” video?

Taylor Swift appears as a full-on brunette in the “Opalite” music video, showcasing her new hair color prominently throughout the footage.

Where can I watch Taylor Swift’s “Opalite” music video?

Taylor Swift’s “Opalite” music video is available on her official YouTube channel and streaming platforms like Spotify and Apple Music.


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