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💡 TLDR
No but seriously, the Monogram is basically the OG logo in fashion. You know, the one with the L and V intertwined like they’re sharing a secret, and those four-petal flowers that look like they’re fr…
No but seriously, the Monogram is basically the OG logo in fashion. You know, the one with the L and V intertwined like they’re sharing a secret, and those four-petal flowers that look like they’re from a 1920s art deco dream. It’s celebrating its 130th birthday this year, and honestly, it’s still slaying. From Audrey Hepburn’s iconic handbag to Rihanna’s vintage collab pieces, this pattern has been the ultimate flex since 1896. Originally a protective canvas for steamer trunks, it’s now on sneakers, DJ boxes, and even boxing gloves. Like, who knew luggage could be this versatile?
The Monogram’s journey is basically a fashion timeline. It started as a way to combat counterfeiters, with its intricate design inspired by Gothic quatrefoils and Art Nouveau flair. Back then, it was linen jacquard, but by 1902, they upgraded to Vuittonite—a resin-coated cotton that’s basically the original waterproof material. By the 1920s, it was a must-have for tastemakers: Greta Garbo had a custom trunk for her shoes, and Hemingway left one filled with books at the Ritz Paris. It wasn’t just luggage—it was a statement.
Then came the 1930s, when Louis Vuitton reinvented itself with the Speedy, Keepall, and Noé bags. These were the OG travel staples, and they still define celebrity arrivals today. Marc Jacobs took it to the next level in the ’90s by collaborating with artists like Stephen Sprouse, turning the Monogram into a canvas for graffiti and rebellion. The result? Pieces that are both disrespectful and respectful, which is basically the ultimate flex. Now, the anniversary collection drops with trunk-inspired hardware and pastel hues, and you can even get your bag restored at a Louis Vuitton Hotel pop-up in NYC.
So next time you spot a Monogram, do you think about its 130-year journey or just the status it brings?
❓ People Also Ask
Who designed the Louis Vuitton Monogram?
The Monogram was designed by Marc Jacobs in 1997, reviving the brand’s iconic pattern for a modern audience.
When was the Louis Vuitton Monogram first used?
The Monogram was first used in 1898, originally featuring a leather patch with the LV initials and a star.
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