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💡 TLDR
Lady Gaga’s *Just Dance* brought Chanel’s runway to life, but it’s Michel Gaubert’s musical magic that’s been setting the vibe for decades. He turns fashion shows into cinematic experiences with his killer playlists and storytelling beats.
Bestie, we need to talk about the sound that’s been echoing through Chanel’s runways for decades. Last month, Lady Gaga’s Just Dance turned the Grand Palais into a dance party, with celebs swaying in their seats and models strutting to the beat. But this isn’t a fluke—it’s a legacy. Michel Gaubert, the man behind Chanel’s musical magic since the ‘90s, has been curating soundtracks that make fashion shows feel like cinematic experiences. From Florence Welch’s seashell serenade to Sébastian Tellier’s piano vibes, Gaubert’s work isn’t just background noise—it’s the heartbeat of Chanel’s creative DNA.
Gaubert’s role isn’t just about picking songs; it’s about storytelling. He’s the maestro behind the 140-piece band in Havana, the orchestral chaos of 2011, and even the wild, unexpected choices like construction site sounds in a recent show. His collaboration with Karl Lagerfeld built the Chanel sound universe, and now with Matthieu Blazy, he’s keeping that vibe alive. Blazy’s love for wit and humor? It’s all in line with Chanel’s playful spirit. “Chanel is life,” Gaubert says. “It’s not about being intellectual—it’s about feeling.”
What makes Gaubert’s work so iconic? It’s the emotional punch. He wants people to feel something—joy, nostalgia, even a little melancholy. “Music adds another layer to the show,” he explains. “It’s like a memory you didn’t know you had.” His playlists? Think of them as mood boards for emotions. He’s got Kim Gordon’s album, Rosalía’s beats, and even a track that popped into his head while moving houses. And yes, he’s a Spotify wizard, curating mixes that surprise and delight.
Here’s the real magic: Gaubert’s music isn’t just for the runway—it’s for the soul. Whether it’s a 140-piece band in Cuba or a throwback track that makes you feel 15 again, his work turns fashion into a vibe. And when he says “Chanel is life,” he’s not just talking about clothes. It’s about the feeling you get when you hear a song that makes you smile, cry, or dance like no one’s watching.
💫 Drop it in the comments—let’s make this vibe even louder.
So what’s your go-to song that makes you feel like you’re living your best life? Drop it in the comments—let’s make this vibe even louder.
❓ People Also Ask
Who creates Chanel’s runway soundtracks?
Michel Gaubert has curated Chanel’s musical soundtracks since the ‘90s, shaping the brand’s iconic audio identity.
What role does music play in Chanel shows?
Music at Chanel shows is integral, enhancing storytelling and creating cinematic, immersive experiences.
💬 What do you think? Let us know in the comments! 👇