✨ Let’s get into it ✨
💡 TLDR
Wait, did you catch that? The fashion world just got a whole lot more American. Last week, Matthieu Blazy dropped his first Métiers d’art collection for the house, and Demna’s Gucci cruise show is com…
Wait, did you catch that? The fashion world just got a whole lot more American. Last week, Matthieu Blazy dropped his first Métiers d’art collection for the house, and Demna’s Gucci cruise show is coming to NYC next month. Meanwhile, Jonathan Anderson is doing Dior in L.A. It’s not just about the shows—it’s about the location. And honestly, the whole vibe feels like a TikTok trend gone mainstream.
The real story here? Designers are decamping to the U.S. for their big debuts. Why? Well, the Met Gala is in May, and everyone’s already in town. It’s a chance to flex their brand in front of the ultimate fashion A-listers. Plus, the U.S. is the biggest market for luxury, so it’s basically a goldmine. Luke Meagher, aka HauteLeMode, says it’s all about differentiation—no one wants to be the same old European house in Paris.
But let’s be real, this isn’t just about sales. There’s something cultural here. Think of Chanel’s love for NYC, or Alaïa’s Guggenheim show—those are iconic. Demna’s Gucci cruise collection? It was surprise-released via lookbook, then premiered in NYC with a short film starring Demi Moore and Keke Palmer. It’s not just a show; it’s a story. And the U.S. is the perfect stage for that.
The tension between “American fashion” and “European fashion” is real, but the U.S. keeps pulling designers in. Why? Because Hollywood glamour, regional quirks, and that old-school Hollywood magic are still in. Even if the industry’s in a slump, the American customer? They’re still the OG.
💫 So what’s next? More debuts? More meta trends? Or maybe the U.S. becomes the new Paris?…
So what’s next? More debuts? More meta trends? Or maybe the U.S. becomes the new Paris?
Key points: The U.S. is now a hotspot for designers to showcase their work, fueled by the Met Gala and the country’s massive luxury market. Designers are blending Hollywood nostalgia with cultural critique, using American cities as stages for their storytelling. And while the tension between European and American fashion remains, the U.S. keeps drawing creative directors with its unique vibe and size.
Question for you: If you could choose one city to host a fashion show, where would you pick—and why? Drop your pick below!
❓ People Also Ask
What brands are leading the next runway trend in the U.S.?
Brands like Fenty, Gucci, and Balenciaga are leading the next runway trend in the U.S., blending bold colors, streetwear elements, and sustainable materials for a fresh, modern look.
What materials are featured in the next U.S. runway trend?
The next U.S. runway trend features materials like recycled fabrics, vegan leather, and organic cotton, emphasizing sustainability and eco-conscious design.
💬 What do you think? Let us know in the comments! 👇