| Beauty
✨ Let’s get into it ✨
💡 TLDR
No thoughts just… Blurred lips, under-eye filler, and brows that don’t scream “I’m a drama queen”? 2026’s K-beauty trends are here to make your face glow without the Botox. Korean makeup isn’t just ab…
No thoughts just… Blurred lips, under-eye filler, and brows that don’t scream “I’m a drama queen”? 2026’s K-beauty trends are here to make your face glow without the Botox. Korean makeup isn’t just about flawless skin—it’s about embracing your quirks, like under-eye bags or natural brow shapes, and turning them into art. While the West oscillates between full-coverage drama or “clean girl” minimalism, Seoul’s cool kids are doing their own thing: soft, diffused, and unapologetically real.
The entry point? Lip products. From balms to glosses, Korean lip formulas are like the little black dress of the beauty world—versatile, effortless, and always on trend. But this year? The blurred lip is the star. “It’s not about a sharp ombré,” says Leepreviously told Vogue. “It’s chunky, rounded, and subtly blended.” Think of it as a pout without the effort. Unleashia’s chunky liner and Rom&nd’s pencil are the go-tos for that plump, rounded look. Pair with a velvety liquid formula for a lightweight, long-wearing finish. No Botox required.
Then there’s Aegyo sal—the under-eye “cute fat” hack. It’s the trend that’s taken TikTok by storm, with tutorials amassing 60k+ views. The idea? Highlight that puffy area below your eyes when you smile to create a wider, brighter look. It’s basically the Korean version of a photo edit, but with a highlighter and a contour. Too Cool for School’s palette or Flortte’s 2-in-1 pen make it easy—just a tiny brush and you’re golden.
And let’s talk about blush. No more harsh lines or diagonal strips. Seoul’s cool girls are going for a soft, diffused plume of color, like a cartoon character blushing. Fwee’s pudding pot, Rom&nd’s roll-on, and Hince’s luminescent stick are all over the scene. Oh, and A’pieu’s water blusher? It’s basically nail polish in disguise.
💫 Aegyo sal is the under-eye hack for a “cute fat” glow, easy to recreate with a highlighter and contour.
KEY POINTS: Blurred lips are the new little black dress—soft, rounded, and no Botox required. Aegyo sal is the under-eye hack for a “cute fat” glow, easy to recreate with a highlighter and contour. Diffused blush is all about that anime-character blush effect, with fun textures like pudding pots and roll-ons. Soft, straight brows are the
❓ People Also Ask
What are the top K-Beauty makeup trends for 2026?
The 4 essential trends are dewy skin, natural glow, minimal coverage, and multi-use products. Experts highlight transparency and eco-friendly ingredients as key.
Are K-Beauty products better than Western brands?
K-Beauty products are often praised for hydration and skin health. However, effectiveness varies by individual, and Western brands also offer high-quality options.
💬 What do you think? Let us know in the comments! 👇