| Beauty
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💡 TLDR
Okay but like WHY is no one talking about salmon sperm? 2025 was the year skincare became a full-blown spa day you’d schedule after a night out, and we’re here for it. From silk bonnets to mouth tape,…
Okay but like WHY is no one talking about salmon sperm? 2025 was the year skincare became a full-blown spa day you’d schedule after a night out, and we’re here for it. From silk bonnets to mouth tape, the beauty world went full mummy ritual, and honestly, it was so 2025. The “morning shed” trend? It started as a TikTok hack where you’d wrap your hair in socks, slap on a face mask, and sleep like a baby. The idea was to wake up with glowy skin and no effort—until you realized your face was basically a hot mess by 9 a.m. But hey, who needs sleep when you can have a skincare routine that feels like a 5-star hotel?
Then there was the salmon sperm obsession. It was the snail mucin of 2025, and everyone was obsessed. Kylie Jenner, Hailey Bieber, and Mikayla Nogueira basically turned it into a beauty religion. The science? PDRN, a DNA fragment from salmon sperm, is basically a turbo boost for collagen. You could basically buy a face cream and call it a day. And let’s not forget the butter skin trend—because why use makeup when you can just slather on a stick of butter? It’s the ultimate clean girl aesthetic, but with more glow and less effort.
But 2025 wasn’t just about skincare. Guava girl makeup took over, thanks to TikTok’s love for food-inspired beauty. Brands like Summer Fridays and Eadem launched pink products with tangy scents, and even Tarte partnered with Dunkin’ for guava-scented lip tints. It was all about that zero-apology approach to fun—because why settle for boring when you can have a lip that screams “I’m a guava” at the coffee shop?
And let’s talk about the “tired girl” look. Charli XCX’s Brat tour brought back the rebellious, smoky-eyed aesthetic with zero makeup. It’s the anti-clean girl, all about that “I just woke up from a night out” vibe. It didn’t kill the clean girl trend, but it definitely made it feel less relevant.
💫 Or are you still rocking that silk bonnet.
So which trend had you obsessed? The salmon sperm? The guava lips? Or are you still rocking that silk bonnet? Let’s chat in the comments!
❓ People Also Ask
What are the top TikTok beauty trends of 2025?
The top trends include glitter gel nails, neon contouring, edible glitter makeup, 3D eye looks, and eco-friendly beauty products.
Are TikTok trends influencing mainstream beauty?
Yes, TikTok trends are shaping mainstream beauty by popularizing bold looks, promoting eco-conscious products, and influencing brand collaborations.
💬 What do you think? Let us know in the comments! 👇