| Beauty
✨ Let’s get into it ✨
💡 TLDR
Period. Let’s discuss the K-beauty takeover—no more full face beat or clean girl extremes. Seoul’s got a new blueprint for beauty, and it’s flipping your makeup routine upside down. From lips that blu…
Period. Let’s discuss the K-beauty takeover—no more full face beat or clean girl extremes. Seoul’s got a new blueprint for beauty, and it’s flipping your makeup routine upside down. From lips that blur into your face to under-eye tricks that make your eyes pop, these trends are here to stay. And trust us, your TikTok feed is already obsessed.
The blurred lip is like the little black dress of K-beauty—versatile, iconic, and totally chill. “It’s not about a sharp ombré anymore,” says Michelle Lee, former editor in chief of Allure. “Think soft, rounded lines with a chunky liner that gives you that plump pout without Botox.” Unleashia’s chunky liner and Rom&nd’s pencil are cult favorites, while Peripera’s velvety liquid formula is a must-have for lightweight, long-wearing color. Pro tip: Layer a lip pencil with a gloss for that dreamy, Instagram-ready finish.
Then there’s Aegyo sal—the under-eye hack that’s basically a TikTok phenomenon. “It’s that ‘cute fat’ below your eyes when you smile,” explains Lee. “It creates the illusion of brighter, wider eyes, especially for East Asian eye shapes.” To recreate it? Shade under your eyes with a cool-toned contour and highlight on top. Too Cool for School’s palette and Colorgram’s highlighter stick are your go-tos. Bonus: Double-sided pencils like Flortte’s 2-in-1 pen make it a breeze.
Diffused blush is still king, but Seoul’s version is softer, more animated. “It’s not that lifted diagonal strip you see on social media,” says Lee. “It’s a soft, plume-like flush below the eyes, like a character from a cartoon.” Fwee’s Blurry Pudding Pot and A’pieu’s water blusher (which looks like nail polish!) are cult classics. And let’s not forget the straight brows—K-pop idols and TikTokers are all about soft, straight lines. Peripera’s brow pencil and Etude’s pencil are lifesavers for anyone with dark brows.
💫 Key points: Master the blurred lip with chunky liner, recreate Aegyo sal with contour + highlight, and go soft with diffused blush and straight brows.
Key points: Master the blurred lip with chunky liner, recreate Aegyo sal with contour + highlight, and go soft with diffused blush and straight brows.
So what’s your K-beauty obsession this year? Drop it below—no judgment, just vibes.
❓ People Also Ask
What are the top K-Beauty makeup trends for 2026?
The top trends include glass skin, water-based products, natural radiance, and minimalistic contouring for a fresh, glowing look.
Are K-Beauty products suitable for all skin types?
Yes, K-Beauty offers products for all skin types, with many formulated for sensitive, oily, dry, or combination skin with gentle, hydrating ingredients.
💬 What do you think? Let us know in the comments! 👇