| Wellness
✨ Let’s get into it ✨
💡 TLDR
Ugh, finally someone said it: wellness isn’t a TikTok trend—it’s a vibe you either get or you don’t. Shizu Okusa, founder of Apothékary, is here to kill the hype and drop the truth: her wellness routi…
Ugh, finally someone said it: wellness isn’t a TikTok trend—it’s a vibe you either get or you don’t. Shizu Okusa, founder of Apothékary, is here to kill the hype and drop the truth: her wellness routine isn’t about chasing the next “hack.” It’s about slowing down, respecting nature, and letting your body do the talking. After years in finance and the World Bank, she realized her hustle was killing her. So she ditched the chaos for a minimalist approach rooted in her Japanese upbringing. “Wellness doesn’t need to be loud,” she says. “It’s about consistency, minimalism, and letting the product speak for itself.” Translation: no fancy gadgets, just simple, intentional rituals.
Her brand, Apothékary, is basically a love letter to ancient wisdom meets modern science. Think of it as your go-to for wine replacements and skincare that actually works. But the real magic? Her daily grind. If she’s feeling anxious? Movement is her reset button. “It tells my nervous system I’m safe,” she explains. Need creativity? She’s in the bath—Japan’s version of a spa day, called onsen. And sleep? Sacred. She’s in bed by 10 PM, no scrolling, no overstimulation. “Nothing good happens between 10 and midnight,” she says. Prioritize rest, or you’re basically working against yourself.
But here’s the kicker: self-care isn’t just about routines. It’s about play. “Joy, laughter, and being present with people I love”—that’s her secret sauce. Her mantra? Balance. “Rest + play = grounded and motivated.” So yeah, she’s not just selling products. She’s selling a lifestyle that’s way more chill than your average wellness guru.
Key points: Prioritize minimalism and consistency over trendy “hacks.” Blend ancient wisdom (like Japanese rituals) with modern science for real results. And don’t forget to balance rest with play—because self-care is about more than checking boxes.
💫 Drop it in the comments—no pressure, just honesty.
So what’s your non-negotiable wellness ritual? Drop it in the comments—no pressure, just honesty. 🌿
❓ People Also Ask
What are the top 3 wellness essentials from the Apothékary founder?
Sleep, hydration, and movement. Prioritize 7–9 hours of sleep, drink water throughout the day, and incorporate daily physical activity for optimal wellness.
How does the Apothékary founder recommend managing stress?
Practice mindfulness, deep breathing, and journaling. These techniques help calm the mind, reduce anxiety, and improve emotional balance.
💬 What do you think? Let us know in the comments! 👇